Badger Books Special Reports

The Marketing Secrets of Jerry Apps

Jerry Apps, one of the Midwest's most successful regional authors, reveals his personal marketing secrets for the first time in this special report. The author of more than two dozen books that have sold over 100,000 copies, Apps is well known for his aggressive book marketing strategies that combine personal and media appearances.



Book Publicity in the Upper Midwest

Here is the information you'll need to design a successful publicity campaign in the Upper Midwest. This report includes inspiring success stories as well as a comprehensive list of resources including inside information about the best book reviewers in the region. The authors are Marv Balousek, former publisher of Badger Books and a reporter for the Wisconsin State Journal in Madison, and Mary Lou Santovec, an author, journalist and former Badger Books marketing manager.